Alma Rojas, Financial Coach

Alma Rojas, Manager of Service Delivery

Manager of Service Delivery

Alma Rojas

Manager of Service Delivery, Alma Rojas, first joined The Financial Clinic’s Direct Services team as a financial coach in December 2015. In June 2016, she joined the Clinic’s first full financial security ecosystem, WorkBOOST NYC, as an Implementation Lead. She currently works on the FinancialWorks ecosystem, a partnership between the Clinic and UnidosUS (formerly NCLR).

As Manager of Service Delivery, Alma works with partner organizations across a variety of sectors to sustainably integrate financial security strategies into their existing program structures. She provides financial security content training and technical support to ecosystem frontline staff, as well as bilingual one-on-one coaching services to ecosystem partner customers. 

Born in Mexico but raised in the South Bronx, Alma attended Fordham University-Rosehill and graduated with a BA in American Studies with a minor in Latin America and U.S. Latino/a Studies. She still resides in the South Bronx and likes to read every story and narrative she can get her hands on.  Whether it’s a movie, television show, book or music – she often says she consumes too much media for her own good!